"In a new study published in the peer-reviewed journal PLOS ONE, researchers from the University of Miami and Duke University argue that a common type of speech known as “vocal fry” can hurt a job candidate’s prospects, especially a woman’s."
"When evaluating a job candidates, participants preferred normal-voiced women 86 percent of the time, and normal-voiced men 83 percent of the time. Vocal fry also appeared to most negatively affect the trustworthiness score."
More young women are starting to sound Kim Kardashian
“Christchurch clinicians believe a type of low, rough voice known as vocal fry is becoming fashionable among middle-class women, particularly Millennials. [...] They found Millennial-aged Kiwi women use between two and three times as much croaky voice as those from Generation X - particularly at the end of sentences. Maori women used vocal fry more than Pakeha.”