Stereotyping
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Gender and Leadership (scene 2)
​(in English)

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gender_and_leadership_script.pdf
File Size: 32 kb
File Type: pdf
Download File


Version A: Male boss, female subordinate
Version B: Female boss, male subordinate
Version c: Female boss, female subordinate
Version D: Male boss, male subordinate

The scenarios can be combined in any fashion that you want. We do however advice you to leave time (a day or so) between each survey so that one does not remember and refer to what one has said in a previous survey. Want to try?

If you want to try out the case with your own class use QR-codes/links below for ready packages, but contact [email protected]  if you want to do this with a group so that we can set up a specific group for you and give you access to the results.

Four versions
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Version A: (Do this first) Male boss; female subordinate.
www.surveymonkey.com/r/9LMZ9Y2
Version B: Female boss, male subordinate.
https://www.surveymonkey.com/r/DDY6N7K​
Version C: Female boss, female subordinate.
https://www.surveymonkey.com/r/W9CVXFN​
Version D: Male boss, male subordinate.
https://www.surveymonkey.com/r/W2BDPRR​​
Feel free to use the template for debriefing below - note that figures etc. should be replaced with your own results.
debriefing_template_leadership.pptx
File Size: 845 kb
File Type: pptx
Download File


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Link to post-survey. Please let participants answer this after the seminar discussion!
https://www.surveymonkey.com/r/R7N92JX

Some Results from Previous Trials
​
We have run the case as an open guise experiment whereby participants (N=63 so far) evaluate the boss in two mixed gender constellations (M-F and F-M). The overall results suggest that the male version is conceived as more rude and arrogant than the female version, which in turn is conceived as more professional and sympathetic.
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​Figure 1. Open guise responses

The above findings were also confirmed by the free text responses on the first impressions of the boss (Robin) and the subordinate (Kim). Below are wordcloud images of the adjectives and descriptive phrases used to  describe the two characters in the two versions.  ​
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Figure 1. Word clouds of descriptions of male boss (Robin) and female subordinate (Kim)
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Figure 2. Word clouds of descriptions of female boss (Robin) and male subordinate (Kim)
References
Holmes, Janet. 2005. “Leadership Talk: How do Leaders “Do Mentoring”, and Is Gender Relevant?”. Journal of Pragmatics 37 (11): 1779–800. https://doi.org/10.1016/j.pragma.2005.02.013

Soukup, Barbara. 2013. “On Matching Speaker (Dis)guises – Revisiting a Methodological Tradition. In Language (De)standardisation in Late Modern Europe: Experimental Studies edited by Tore Kristiansen and Stefan Grondelaers, 267–85. Oslo: Novus.


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  • Home
    • Project description RAVE
    • Project description C-RAVE
  • Method
    • Case Production >
      • Contextualizing a Case
      • Recording & Voice Morphing
      • Other manipulation methods
      • Packaging
    • Response >
      • Perception Test
      • Pre-test/Post-test
    • Debriefing
  • Open Access Cases
    • Custody case
    • Youth language case
    • Indian vs British English
    • Disney discussion case
    • Personality factors case
    • Apology case
    • Reprimand case
    • Gender and leadership Scene 1
    • Gender and leadership Scene 2
    • Various material
  • Publications
    • Conference >
      • Keynote Speakers
      • Parallel Sessions: Wednesday
      • Parallel Sessions: Thursday
      • Symposium summary
  • Extra resources
    • Gender & Sexuality
    • Race & Ethnicity
    • Other Resources
  • About Us