“a lens that directs and distorts cognition"
The question is - are we even aware of it?
Language is at the heart of the mechanisms leading to stereotyping and inequality. It is easy to point fingers, but we are all subconsciously affected by these mechanisms in how we judge others. An awareness of our own stereotyping is thus a prerequisite for change.

​Through experiential methods using digital identity morphing, we try to do just that - raise awareness of how linguistic stereotyping affects us all. Our target groups include all people-oriented professions, and specifically educators who work with these groups.

Two projects aimed at raising awareness of linguistic stereotyping 

​The materials available on this website are the products from two projects, Raising Awareness through Virtual Experiencing (RAVE), financed by the Swedish Research Council (VR), and A Cross-Cultural Perspective on Raising of Awareness through Virtual Experiencing (C-RAVE) , financed by the Wallenberg Foundation (MAW). The aim of the projects has been to develop methods for raising people's awareness of how stereotypical assumptions can be triggered through linguistic behaviour. On this website, we want to share our findings and methods, and also point to other resources that you as educators and researchers may find useful. 

About this website!

The aim with this website is two-fold: Firstly, we want to provide resources for others who want to work actively with raising awareness about stereotyping, in the classroom, workplace and elsewhere. Secondly, we want to disseminate what we have done under the project frameworks. Below are some shortcuts to key pages:
Descriptions of what we have done and how. Also includes tips for researchers and educators on how you can create your own cases.
Publications, presentations and results from various case studies we have conducted. 
Various case packages that we have developed under the projects, as well as hints and instructions on how these can be implemented 
 A compilation of popular science publications, academic articles and other resources highlighting "real world" examples of language and stereotyping
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